Understanding the client and context was a key part of developing my campaign for Classic Football Shirts, particularly as this project involved collaboration with marketing
Collaboration plays a significant role in design practice, particularly as creative and marketing teams increasingly work together to deliver cohesive brand experiences. I researched a
NHS “Look Closer” 5 A Day Campaign In response to a workshop brief to develop a design for a NHS “5 A Day” campaign, I
Paula Scher and The Public Theatre. Art direction plays a critical role within contemporary graphic design practice, shaping how visual communication is conceptualised, developed, and
The Spotify Wrapped campaign, created annually by Spotify, is a highly influential example of contemporary art direction that transforms user data into an engaging visual story.
This Is the narrated video explaining the design for the high-fidelity website. The original version of the video was 9 minutes long, so this is
The #CreatingChangeTogether campaign was developed to raise awareness of the Participatory Collective and its core aim which is to work in a participatory way to build a
Alongside the digital promotion of the #CreatingChangeTogether campaign, a set of optional traditional media assets was developed to support awareness and engagement in physical spaces. These materials
To support the high-fidelity website and extend the reach of The Participatory Collective, a cohesive Instagram campaign was developed around the hashtag #CreatingChangeTogether. An Instagram account