Presentation: Findings & Direction

The Spotify Wrapped campaign, created annually by Spotify, is a highly influential example of contemporary art direction that transforms user data into an engaging visual story. First introduced in 2016, the

Paula Scher and The Public Theatre. Art direction plays a critical role within contemporary graphic design practice, shaping how visual communication is conceptualised, developed, and experienced. An Art Director is

NHS “Look Closer” 5 A Day Campaign In response to a workshop brief to develop a design for a NHS “5 A Day” campaign, I explored an art direction process