Presentation: Findings & DirectionPresentation: Findings & Direction
NHS “Look Closer” 5 A Day Campaign In response to a workshop brief to develop a design for a NHS “5 A Day” campaign, I
Paula Scher and The Public Theatre. Art direction plays a critical role within contemporary graphic design practice, shaping how visual communication is conceptualised, developed, and
The Spotify Wrapped campaign, created annually by Spotify, is a highly influential example of contemporary art direction that transforms user data into an engaging visual story.
This Is the narrated video explaining the design for the high-fidelity website. The original version of the video was 9 minutes long, so this is
The #CreatingChangeTogether campaign was developed to raise awareness of the Participatory Collective and its core aim which is to work in a participatory way to build a
Alongside the digital promotion of the #CreatingChangeTogether campaign, a set of optional traditional media assets was developed to support awareness and engagement in physical spaces. These materials
To support the high-fidelity website and extend the reach of The Participatory Collective, a cohesive Instagram campaign was developed around the hashtag #CreatingChangeTogether. An Instagram account
This stage builds on the branding guidelines developed in Assignment 1, refining and applying them consistently across web, mobile, and social platforms. The original brand
This post documents the development of my high-fidelity prototype for the Participatory Collective website, with a focus on clear navigation, clean structure, and accessible, user