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Lewis Wainwright

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Lewis Wainwright

Visual Identity SystemVisual Identity System

January 3, 2026January 3, 2026| lwainwright2024lwainwright2024| 0 Comment| 7:00 pm

This stage builds on the branding guidelines developed in Assignment 1, refining and applying them consistently across web, mobile, and social platforms. The original brand

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High-Fidelity PrototypeHigh-Fidelity Prototype

January 3, 2026January 3, 2026| lwainwright2024lwainwright2024| 0 Comment| 6:56 pm

This post documents the development of my high-fidelity prototype for the Participatory Collective website, with a focus on clear navigation, clean structure, and accessible, user

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Social Media Video AdsSocial Media Video Ads

December 29, 2025December 29, 2025| lwainwright2024lwainwright2024| 0 Comment| 5:32 pm

For the final stage of the Fresh brand development, I created two short promotional social media video adverts designed specifically for platforms such as Instagram

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Banner AdsBanner Ads

December 28, 2025December 28, 2025| lwainwright2024lwainwright2024| 0 Comment| 10:04 pm

For this stage of the project, I designed three digital banner advertisements in different industry standard formats, a wide skyscraper (160 × 600), a mobile banner (300

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WireframesWireframes

December 28, 2025December 28, 2025| lwainwright2024lwainwright2024| 0 Comment| 9:59 pm

To begin the website design process for Fresh, I started by exploring how the brand’s visual identity and personality could be translated into a functional and

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Branding Guidelines – FreshBranding Guidelines – Fresh

December 28, 2025December 28, 2025| lwainwright2024lwainwright2024| 0 Comment| 9:42 pm

Before beginning the wireframe development for the Fresh website homepage, I created a set of branding guidelines to ensure that all visual elements remained consistent,

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Logo DevelopmentLogo Development

December 28, 2025December 28, 2025| lwainwright2024lwainwright2024| 0 Comment| 9:42 pm

For the logo development stage of this project, my aim was to create a visual identity that clearly represents Fresh as an eco friendly, flavoured sparkling water

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Initial Design PrototypeInitial Design Prototype

December 28, 2025December 28, 2025| lwainwright2024lwainwright2024| 0 Comment| 9:41 pm

The initial design stage of this project focused on exploring three distinct branding briefs. Eco Future, an eco-friendly sustainable company, Cab-E Online, a local taxi

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Feedback & Ethical/ Sustainable DesignFeedback & Ethical/ Sustainable Design

November 21, 2025November 21, 2025| lwainwright2024lwainwright2024| 0 Comment| 10:59 pm

As I moved towards finalising my mid-fidelity prototype, I gathered feedback from peers and tutors to refine the design and improve the user experience. This

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Call to Action (CTA) Strategy & User-Centred DesignCall to Action (CTA) Strategy & User-Centred Design

November 21, 2025November 21, 2025| lwainwright2024lwainwright2024| 0 Comment| 10:55 pm

Developing the mid-fidelity prototype gave me the opportunity to refine the behavioural side of the website, not just how it looks, but how it guides, encourages, and

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