Lewis Wainwright Design Portfolio Written Campaign Overview

Written Campaign Overview

The #CreatingChangeTogether campaign was developed to raise awareness of the Participatory Collective and its core aim which is to work in a participatory way to build a movement that shifts power and changes systems and cultures, enabling communities to flourish and grow together. The campaign reflects the Collective’s values of collaboration, inclusion, shared learning, and collective action, while inviting a broad audience to actively engage with these ideas.

At the centre of the campaign is the #CreatingChangeTogether event, which promotes knowledge exchange and co-learning between community members and the Collective’s key stakeholders. The event is designed as an open and welcoming space where people can explore different perspectives, learn about ongoing projects, and understand how community groups, academics, funders, and policymakers can work together. This is supported through interactive pop-up stalls and discussions, allowing attendees to engage directly with the Collective and its wider network in a human and accessible way.

To support engagement beyond the event itself, a range of campaign merchandise was developed, including posters, tote bags, t-shirts, wristbands, and business cards. These materials help extend the campaign’s visibility into physical spaces and everyday life, allowing the message of Creating Change Together to continue circulating after the event has taken place. The use of consistent branding across all materials ensures that the campaign remains recognisable and connected to the Participatory Collective’s wider visual identity.

The campaign is also integrated into the Participatory Collective website, where the event is featured on the Events page as an ongoing initiative. This placement improves visibility and ensures users can easily access information about the campaign, reinforcing the connection between digital and physical engagement. By positioning the event as ongoing, the campaign emphasises that participation and change are continuous processes rather than one off moments.

Overall, #CreatingChangeTogether is an inclusive campaign designed for anyone who wants to learn, connect, and contribute. Its open tone, clear messaging, and consistent visual identity support the Collective’s mission while encouraging meaningful participation. Through a combination of digital promotion, physical media, and real world interaction, the campaign provides a strong platform for raising awareness and supporting the Collective’s long term goals.

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