To maintain consistency across the games fair’s website and companion app, design guidelines will be established and followed to enhance the user experience while ensuring a cohesive user interface that fits with the usability goals mentioned in the other posts.
- Avoiding making the site cluttered and overcrowded with multiple choices. This is supported by Hicks Law, which states that the more choices a user has, the longer it takes for them to make a decision. This can potentially lead to the user giving up and exiting.
- Button size- buttons that are too small can be difficult to tap/ click, especially on mobile devices, this can lead to navigation issues. This links to Fitt’s Law states spacing between the icons is necessary so they are not mistakenly clicked.
- Call-To-Action- clear and well-placed call-to-action prompts guide the users toward key actions, such as buying tickets or exploring event schedules, enhancing engagement and usability.
- Memorability- ensuring website and app is easily learnable based on other sites. Jakob’s Law states the less time the user spends learning how to use the site, the more time they have to complete the goals.
- The design can provide feedback by clearly show when an option is no longer available by changing the colour of the button (grey) sold out tickets which can save users time trying to find out if something is available or not.
- Using a contrasting colour palette so options are clear and easily readable along with different colour schemes for users with sight impairments, making it inclusive and accessible for everyone.
- Further feedback can be added such as a digital queue for tickets if masses amount of people are trying to purchase them at once along with clearly showing what step the user is at when purchasing them eg. step 1,2,3,4 (payment options, insert personal and payment details)
- A confirmation page after purchasing tickets to show successful payment and how to access them (email/ companion app)
References:
Archana, N (2020) Laws of UX and examples. https://uxdesign.cc/laws-of-ux-and-examples-part-1-53128d3e824a [Accessed 11/3/25].