Low fidelity prototypes are basic, simplified representations of a website or app, these wire frames and designs are essential in creating the foundation for a website/ app. They focus on structure and layout, I have included simple detail in the low fidelity design that don’t include colours, or interactive features to help structure what will eventually become high fidelity prototypes. These high fidelity prototypes will have interactive features tested through HCI (human computer interaction). These designs were created for the website and app of the gaming festival.
The website follows Jakob’s Law by taking inspiration from other gaming festival websites, creating a sense of familiarity for users as they navigate the site. Familiar, easy to understand menu structures, and layouts enhance usability, making it easier for users to find the information they need. The image below shows the four-step process involved in purchasing tickets. From selecting tickets to final confirmation, the process reinforces familiarity, further supporting Jakob’s Law.
The companion app is intended to be used at the event, using it will further help attendees navigate the event better, leading to a smoother experience, the app has similar uses as the website, including the program for schedule planning at the event, and a place to access tickets to check into on the correct date. The app also includes an accessibility tab in the drop down menu. By completing these Low fidelity UI prototypes this has created the foundation for the website and app and by researching the UI and UX principles, this will help refine the next phase.
